【阅】本周阅读摘选2023-07-17 → 2023-07-23

Posted by Cao Zihang on July 24, 2023 Word Count:
本周阅读摘选
2023-07-17 → 2023-07-23
目录

学术相关

How Consumers Resolve Conflict over Branded Products:Evidence from Mouse Cursor Trajectories1

决策理论的统一框架:结合前景理论与强化学习理论2

业界动态

美团外卖推荐关于用户新颖体验优化的技术探索

技术技巧

新闻式可视化Web交互:Datawrapper

通过交互式方法创建商业化新闻风格数据可视化。

提供图表、地图和表格三类。

image-20231007222032065

image-20231007222101140

image-20231007222954759

前端模板资源

  1. Fisher, G., & Woolley, K. (2023). How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories. Journal of Marketing Research, 00222437231170838. https://doi.org/10.1177/00222437231170838 

  2. Tymula, A., Wang, X., Imaizumi, Y., Kawai, T., Kunimatsu, J., Matsumoto, M., & Yamada, H. (2023). Dynamic prospect theory: Two core decision theories coexist in the gambling behavior of monkeys and humans. Science Advances, 9(20), eade7972. https://doi.org/10.1126/sciadv.ade7972