学术相关
Manipulating Prior Beliefs Causally Induces Under- and Overconfidence1
Chain-of-Experts: When LLMs Meet Complex Operations Research Problems2
JCR 50周年
The Future of Consumer Research Methods: Lessons of a Prospective Retrospective3
While traditional economists might seek to find a single immutable human tendency underpinning a focal economic phenomenon, the consumer researcher was more interested in a wider descriptive exploration that would yield richer understanding.
A bad research question is one that posits an unreasonable generalization and then grudgingly offers a few boundary conditions
One characteristic of good questions is that they seem like something you could nail down with a few studies: (1) the population you need to study is identifiable, accessible, and compelling, (2) the context is specific and consequential, and (3) the conceptualization is clear, logical, and concrete enough to be operationalized closely.
our work profits by critically considering our construct definition (and operationalization)—this is critical, as poor construct validity cannot be overcome with novel sophisticated analyses.
new methods certainly arise over time in response to technological shifts—netnographies or more sophisticated QDA packages—but the foundational principles of anthropological, historical, and sociological analyses have remained fairly stable, in contrast, Leigh McAlister enthused that the internet made so many more types and sources of data available and “new software fast followed” to allow better analysis of it. John Lynch and Rebecca Ratner saw some changes in field and lab studies but allowed they “weren’t that futuristic.”
One overarching similarity our experts raised is a growing disillusionment with convenience samples, arguing that increased access to specific consumer populations suggests we should take greater care with how and where we recruit participants.
There are two ways to increase the value of our participant groups; focus more tightly on the group of consumers who best illustrate our research question or cast a very wide net that captures consumer groups one would expect could differ. These strategies suggest different plans for analysis, but both serve to increase the reader’s confidence in the implications of the results.
Another new skill that consumer researchers are likely to need in the next 50 years in JCR is the ability to develop practical interfaces between real consumers/marketers and the knowledge we create
技术技巧
Python库丨pywinauto Windows系统自动化
方便控制Windows系统窗口等。
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Van Marcke, H., Denmat, P. L., Verguts, T., & Desender, K. (2024). Manipulating Prior Beliefs Causally Induces Under- and Overconfidence. Psychological Science, 35(4), 358–375. https://doi.org/10.1177/09567976241231572 ↩
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Xiao, Z., Zhang, D., Wu, Y., Xu, L., Wang, Y. J., Han, X., Fu, X., Zhong, T., Zeng, J., Song, M., & Chen, G. (2023, October 13). Chain-of-Experts: When LLMs Meet Complex Operations Research Problems. The Twelfth International Conference on Learning Representations. https://openreview.net/forum?id=HobyL1B9CZ ↩
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Wood, S. (2024). The Future of Consumer Research Methods: Lessons of a Prospective Retrospective. Journal of Consumer Research, 51(1), 151–156. https://doi.org/10.1093/jcr/ucae017 ↩