【阅】本周阅读摘选2024-06-24 → 2024-06-30

Posted by Cao Zihang on July 1, 2024 Word Count:
本周阅读摘选
2024-06-24 → 2024-06-40
目录

学术相关

Influencers: the power of comments1

Competitive model selection in algorithmic targeting2

技术技巧

  1. Nistor, C., & Selove, M. (2024). Influencers: The power of comments. Marketing Science. https://doi.org/10.1287/mksc.2022.0186 

  2. Iyer, G., & Ke, T. T. (2024). Competitive model selection in algorithmic targeting. Marketing Science. https://doi.org/10.1287/mksc.2023.0175