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A graphical point process framework for understanding removal effects in multi-touch attribution 1
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Tao, J., Chen, Q., Snyder, J. W., Kumar, A. S., Meisami, A., & Xue, L. (2024). A graphical point process framework for understanding removal effects in multi-touch attribution. Management Science, mnsc.2023.457. https://doi.org/10.1287/mnsc.2023.00457 ↩